Do you know the best practices for recruiting with social media? Watch this video for helpful advice and then read our companion article for more detailed information: Win the Recruiting Marathon With Social Media
Get into the rhythm of social media recruiting. Why use social media? Two words: passive candidates
70% of potential hires are passive candidates. 60% of employers use social media networking sites to research job candidates. But to use social media you need a strategy.
Goals: Make a list of measurable goals before you start posting.
Great culture: Recruiting on social shows the company’s culture
Time: Invest your time wisely by creating a content calendar
To get started, here is what you need to do:
Who are you trying to reach? Know who you are trying to reach
Get employees on board Employees can become the best brand ambassadors
Build a strategy Know what the best times to post on each network are
Hiring managers are most likely to use social networks to screen in:
- 76% IT
- 65% Sales
- 61% Financial Services
- 59% Healthcare
- 59% Retail
- 56% Manufacturing
- 55% Professional & Business Services
One last thing….3 out of 4 employees say their employer does not know how to promote job openings via social media*
*Don’t be this company
If you are interested in learning more, check out our blog post!