Inside Driver Recruiting

7.7 million people are employed within the trucking industry, which accounts for 1 in every 18 jobs in the U.S.

Currently, there is a shortage of 50,000 drivers. The shortage will grow to 175,000 by 2026 if nothing changes.

4 Steps to driver recruiting are: 1. Have a good web and social media presence, 2. Implement a referral program, 3. Focus on the benefits of joining the company, instead of the logistics of the company, and 4. Have a mobile-friendly application process.

Tactics to recruit drivers include truck driver school recruitment, sign-on bonuses offerings, social media, former applicants, job boards, the company website, and referrals.

When it comes to attracting millennials, companies are using more tech-oriented recruiting strategies, as well as focusing on key issues for younger generations such as wellness.

When it comes to driver recruiting, the best hiring practices are:

  • Find drivers who are a good “fit” for the company and job duties
  • SPEED of first contact: Get to drivers before competitors
  • Sell the positions to them based on their needs
  • Time to Hire: Drivers expect an answer on a job within 48 to 72 hours

Evaluate the best strategies for paying drivers to improve retention. The different types of pay are: stop pay, per hour pay, per diem pay, accessorial pay, per mile pay, detention pay, percentage pay, percentage of load, fuel and safety bonuses.

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